MALVERN
E-Bike Route

A brief set by a partnership of clients; Malvern Hills District Council, Great Western Railways, WmTrains and Malvern Town Council. The aim of this brief was to develop an information board, leaflet, mobile app layout and print material for Malvern's new E-Bike scheme, targeted towards tourists and locals. The E-Bike route set to start at Malvern Train Station and finishing at Upper Wyche cutting. It was important to encourage locals and tourists to explore Malvern using the new electronic bikes. The hand-crafted illustrations created for this project were developed to reflect Malvern's characteristics and area of outstanding natural beauty, highlighting areas of significance on the map.