A brief set by client Paul, a University of Worcester dance instructor, to re-brand the identity of his dance company called Riverside Dance Collective. After enduring the negative impacts of the Covid-19 lockdowns, the aim of this brief was to re-develop the branding of his dance company to empower dance and reflect the beauty of movement. Encouraging the target audience to either book a performance or simply learn how to dance through Riverside Dance Collective work shops. The designs seen below are competition winners and are currently being developed to promote Pauls business.