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D&AD Awards

A brief set by Chivas Regal as part of the well renowned D&AD awards, the aim of this brief was to create a luxury branded packaging design to encourage young adults to invest in Chivas Regal’s whisky as the ultimate status symbol for wealth and success. The gold, black and blue colour scheme was developed to create a premium aesthetic. Illustrative mountains and typographic-map contour lines are a key reflection of Chivas’s Scottish heritage. ‘Opulent Cocktail’ recipe cards are a key feature of this products packaging design. The recipe cards allow the target audience to get involved with making different cocktail flavours, using Chivas Regal as the primary whisky spirit.

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