An environmental campaign aimed to educate the public on the dire effects caused by ocean pollution. The aim of this campaign is to get the public involved with picking up litter and getting involved with the PICK-IT reward scheme.  It was important for this campaign to focus on educating the future generation in order to reduce the demand for plastic products. This campaign has two main games, 'Trash To Treasure' and 'Sieve For Gold', which tackle micro-plastics found in the sand and the physical litter left behind and washed ashore onto the UK beaches.